135 | From Coupons to Millions: Breaking Rules, Building Wealth, and Being Unapologetically Bold with Cassie Howard

Listen to From Coupons to Millions: Breaking Rules, Building Wealth, and Being Unapologetically Bold with Cassie Howard on: Apple Podcasts | Spotify | Your player of choice

I’m excited to welcome another new friend, Cassie Howard, onto the podcast today! 

Cassie Howard has been in the coaching space for 10 years. She’s an online business mentor for women most well known for her savvy sales skills and her ability to make business simple, fun, AND sustainable. Cassie is a huge proponent of success on YOUR terms. You really can be, do, and have anything you want, and you can experience it in your own, beautiful way!

Cassie’s introduction to business was primarily through couponing, and she began sharing her frugality tips with her community. While she found joy in this, she was even MORE passionate about making money. She started talking more about building wealth instead of *just* being frugal and saving money. Cassie found that this is what her people really wanted to hear from her!

Once she was introduced to the coaching space, Cassie knew her path was to be a teacher of money, success, and freedom. She finally felt like she was HOME, and hasn’t looked back since!

In today’s episode, we talk about breaking rules, building wealth, and being unapologetically bold. Cassie and I both want more women to WIN, and we’ve seen the beauty that comes from living more authentically and boldly in our own lives. Many of us grow up with a ‘lack’ or scarcity mindset though, and this can be hard to shake as we enter into adulthood. Cassie quickly learned that she didn’t need to marry a rich man to make her dreams come true; she could be her OWN ‘golden ticket’, and create insane wealth on HER terms!

If you want to change your circumstances and create a better life for yourself, you’ve GOT to surround yourself with people who have done just that. When you push the limiting beliefs from your mind, take one step at a time toward where you want to go and really immerse yourself into the ‘room you want to be in’, you WILL be unstoppable! 

Cassie and I also dive into what showing up authentically and taking big, BOLD moves in your business (and life) really looks like. This is going to look different for every woman, but no matter what, you’ve got to make the first move and start trusting in yourself! You are capable of sooo much more than you think, and the world deserves to see you as YOU – not some watered down, ‘vanilla’ version that you *think* you need to be.

 I had some phenomenal takeaways from my conversation with Cassie, and it really opened my eyes to how I want to continue showing up in 2025. If you’re ready to break more rules, build more wealth, and be unapologetically bold in every aspect of your life, I know this episode is going to fire you UP!!

Cassie Howard is an online business mentor for women. She is most known for her savvy sales skills and her ability to make business simple, fun, AND sustainable. Her approach to business and money is one that has attracted the attention of women all around the world, in their own attempt to build the mind-blowing business of their dreams. What she teaches in her programs, masterclasses, and individual trainings is something that she embodies in her own company every day, a company that has generated over 8-figures cash in just a few short years. She enjoys breaking the rules and doing what others tell her she can’t. Her unique way of doing business has changed the game in the coaching and mentoring space. Many of her clients have surpassed milestones and created shocking success at rapid speed. 

Cassie is a huge proponent of success on *your* terms, believing that you really can be, do and have anything you want, and you can experience it in your very own way. She teaches work ethic, staying power, big bold moves, and long game focus, alongside her many teachings on money, sales, and social media. She is someone that wants every woman to win, and is passionate in supporting her clients on their journey to limitless success.

In this episode, From Coupons to Millions: Breaking Rules, Building Wealth, and Being Unapologetically Bold with Cassie Howard, we cover:

• Cassie’s journey from sharing about couponing and frugality, to finding her ‘home’ in the coaching space
• The ‘lack’ mentality & scarcity mindset that Cassie grew up with + creating her OWN financial freedom by working through limiting beliefs 
• Changing your environment & the people you’re surrounded by in order to change (and improve) your current circumstance
• Taking one step at a time to get you to YOUR dream life that you’ve envisioned
• How Cassie supports her clients with stepping into their ‘next level’ identities
• What it *actually* looks like to show up authentically and take big, BOLD moves in your business & life
• How business owners tend to hold themselves back + how the ‘fear of success’ comes into play
• What Cassie has learned & experienced since creating mind-blowing wealth for herself
• Navigating how to achieve your goals & dreams without getting completely consumed by ‘hustle culture’
• 3 things Cassie does daily to move the needle forward in her business + how she’s simplified and scaled her business
• Breaking rules & challenging the ‘norms’ in business
• Choosing MORE authenticity & being unapologetic about who you *truly* are

Resources & Links:

• The High 5 Habit by Mel Robbins
• Gather in Growth Sponsorship Inquiry
• Book me as a speaker for your next event
• Gather in Growth podcast produced by: Jill Carr Podcasting

Connect with Cassie:

• Follow on Instagram
• Check out her website

Connect with Emily:

• Follow on Instagram and Facebook
• Join my email list
• Check out my website
• Connect with me on LinkedIn

Related Episodes:

• Episode 122 | Beyond Budgets: Empowering Women to Rewrite Their Money Story and Step into Their Financial Potential Without Guilt or Shame with Lisa Chastain
• Episode 119 | How to Create Safety Within Yourself, Unpack Fear and Imposter Syndrome, and Tap into Your Unlimited Potential with Tracy Litt
• Episode 101 | Growing Wealth, Living in Two Worlds, and Showing Up as Your Authentic Self with Sadie Schweers

More about Gather in Growth podcast: 

Where can I connect with fellow rural women who aren’t afraid to dream big dreams? How do I create and sustain daily habits that help me reach my personal and professional goals? Am I the only one that absolutely loves living in the middle of nowhere, but wants to understand the world beyond my backyard? What should I do about the unshakable feeling that there’s more to life than just showing up? How do I break free from other people’s opinions and confidently live as my authentic self? 

Welcome to Gather in Growth, a show created for passionate, growth-focused rural women like you. From mindset work and building strong habits to nerding out over personal growth books through the lens of life on a backroad, this is a show to leave you feeling joyful, inspired, ready to take action, and a little less alone. 

Tune in for honest and heart-felt conversations with host, Emily Reuschel, and fellow thought leaders, to talk about personal growth and thriving as a rural woman. Here you’ll gain tactical strategies to bring your dreams to reality, real talk about the ups and downs of tackling goals, meaningful insight from fresh perspectives, and the confidence to step into the calling that’s been laid on your heart for a reason. If you crave to feel seen in a small town, you’re in the right place. 

Whether you’re currently running on a backroad, shuffling kids to town, hopping along for a tractor ride, or three loads deep into folding laundry… we’re in this together. Absolutely anything is possible and I’m so grateful to be on this journey with YOU! 

Be sure to hit subscribe so you never miss the latest episode! Reviews help us reach more rockstar rural women, and are always greatly appreciated!